Round Rock Honey

We were contacted by the Round Rock Chamber, because they felt that our style of documentary storytelling would help attract entrepreneurs to Round Rock, Texas. The objective was to cultivate the business network in Round Rock, by revealing an intimate look at some unique stories of business advancement in the area. The Chamber gave us a selection of several businesses in the community, and our attention was drawn immediately to Round Rock Honey. Round Rock Honey is a mom-and pop shop that's becoming a fixture in peoples kitchens all over Texas. As we built a relationship with their team and owner during our initial research, we learned that central Texas is home to the widest variety of plants on earth. This array of plants shapes flavor profiles of honey that cannot be found elsewhere, Round Rock's honey is absolutely one of a kind. This honey is harvested and bottled by a small, passionate team who truly cherish the work they do. This team is led by Konrad Bouffard, who started keeping bees in his backyard while working in another field, but his passion for honey grew and still does. Konrad’s competitive, entrepreneurial spirit turned his hobby into the businesses that you see today, and they've flourished as their fan base has grown throughout Texas. Konrad told us that the team there is just so finely tuned, that it’s hard to find others that can keep up. They plan to stay as small as possible to keep the quality that people expect from them. The story of a bee producing honey, and beekeepers harvesting it, is uniquely fascinating. We were hired by The Chamber to create the 2 minute film; but we felt there was a deeper story that needed more time to unfold. When we filmed with the team, we captured every facet of the harvest and bottling process - from opening the hive, to uncapping and extracting the honey, to the final bottling. The director's cut recognizes a deeper story and shows us the beauty of bees, beekeepers and the distribution of the most authentic honey in Texas. - Process: Read the process on our website! (https://petro.film/round-rock-honey) Clients: Round Rock Chamber & Round Rock Honey Production Company: Petro (https://petro.film) Directors: Christopher Shepherd & Justin Sweidel Assistant Director: Frederik Engell Trampe Director of Photography: Justin Sweidel Assistant Camera: Ian Leonard Editor/Sound Design: Sarah Krusen Sound Mix/Master: Christopher Bourque Color/Finishing: Justin Sweidel Music: Tristan Barton - Revelations | The Soundkeeper - But as the Radiance Left Your Eyes | Tristan Barton - Wonder | Kevin Graham - Life | Roary - Beacon